Marketing Dissertation

 Writing Help


Writing a marketing dissertation could be an interesting task only if you can manage to pay proper attention and time to it. Otherwise your marketing dissertation will be become such a pain instead of pleasure which can be intolerable for you. All you need to stay motivated and follow useful guidelines.



Marketing Dissertation Ideas


Marketing is an essential part of any business and there are many forms of marketing. It has become a science and developing further. You can get ideas for your marketing dissertation through the following marketing subjects.


  • Relationship marketing
  • Branding
  • Direct marketing
  • Marketing across cultures
  • Consumer psychology
  • Online marketing
  • Mobile Marketing
  • Marketing through online social networks
  • Marketing ethics


How to Write Marketing Dissertation



To write marketing dissertation, you have to understand the basic structure of a dissertation and use that for writing your marketing dissertation. The commonly followed structure in dissertation is as follows:


Title Page


The cover page of your marketing dissertation should have the following aspects covered:


  • Dissertation title
  • Your name
  • Reasons to submit the dissertation  
  • Your university’s and department’s name followed by month and year




This is the page where you thank and show your appreciation to the people who assisted you in writing your marketing dissertation.




It is a summation of your marketing dissertation. It is normally about 120 to 150 words. It should cover the following points:


  • Background of the topic
  • Aim of the study
  • Methods to conduct research
  • Results


Table of Contents


Mention all the sections and chapter and any other written work in form of a list with page numbers.




A marketing dissertation introduction serves as the reason to establish context for research. It further provides information about the research question and ends with a clear hypothesis.


Literature Review


Literature review is an abstract of the published and accessible information pertaining to your marketing dissertation topic. The information you select to review and analyze should come from trustworthy and authentic sources. It is important since it makes you aware of the conducted research and helps you stay focused to find out new angles to look at your own marketing dissertation.




In your marketing dissertation it is a crucial chapter. In this part you will have to explain how the research of the study will be carried out. You also have to tell about the relevance and significance of choosing the methods.




Now you have to present the results of the evaluation of the data you collected with appropriate and related statistical account of the raw data. Be careful about your personal opinions. You should not include your opinion in results section. It is done in discussion part.



In the discussion part of your marketing dissertation, you have to discuss and evaluate the findings obtained as the result of research in context of existing and accessible literature. Here the discussion is centered to the research question to prove it correct. It is not necessary that the research question is approved, it might be rejected.




As the result of all the research findings and their analysis, you come up with further suggestions for future work and further improvement in the field.




List all the information sources.




Appendices include graphs, tables, figures, interviews, questionnaires, summaries of your survey, and statistical results which will not be counted in the actual word count of your research.


Marketing Dissertation


There is a list of marketing topics which will help you get marketing dissertation ideas or you may even choose your own marketing dissertation topic out of it.


  • How does product quality affect customer loyalty among high and low touch products?
  • How is brand image affected by product availability?
  • How do retailers deal with with polygamous behaviour among customers?
  • How can innovations sustain brands?
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